How can a biomedical idea move from the laboratory to real-world clinical practice?
This guest lecture will explore the challenges involved in bringing new biomedical products to market, highlighting the importance of value-based research and development (R&D).
It will discuss why understanding real needs and creating value for patients and healthcare systems should come before product features when developing and commercialising biomedical innovations.
Salomé Azevedo is Head of Digital Health at Value for Health CoLAB, an organisation dedicated to promoting value-based healthcare through research, innovation and collaboration.
